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Shannon Watts: Coaching Shannon Watts: Coaching

Ignite your fire.
Lead with audacity.

I bring the clarity, courage, and strategy that built a national movement to my coaching and consulting work. I help individuals and organizations chart bold paths forward with passion, momentum, and lasting impact.

Ignite Your Fire / Clarity in One Call

Are you standing at a crossroads in your life or career and craving clarity? Do you feel out of touch with your passions—whether they are personal, professional, or political—and need help reigniting a spark you once had? Or do you know what you want, but not the how to make it happen? In this one-time, 90-minute coaching session with Shannon Watts, you’ll get the tools, perspective, clarity, and encouragement to move forward with confidence.

Together, we will:

  • Work through the Fire Formula and identify the desires, values, and abilities at the heart of your “fire.”
  • Unpack the myths and self-limiting negative beliefs that hold you back.
  • Work though additional exercises tailored to your needs and challenges.
  • Walk away with 2-3 concrete action steps tailored to your next chapter.

Includes:

  • Pre-call questionnaire so I can prepare for your unique challenges and goals
  • 90 minute tailored one-on-one coaching session via Zoom with me
  • A personalized Fire Formula action plan to be delivered within one week of your coaching session

Fan the Flames / 3 Month Intensive

Through my signature Fan the Flames intensive, I will guide you through a powerful six-step framework designed to spark clarity, dismantle limiting beliefs, fuel goals, and build sustainable momentum. Over three months, you will receive one-on-one coaching, personalized strategy, and practical tools to follow your passions—whether they are political, professional, or personal.

This intensive includes bi-weekly sessions, a personalized Fire Formula roadmap, curated resources, and ongoing accountability—all rooted in my proven approach to turning courage into action and vision into impact.

Together, through six 60-minute sessions, we will:

  • Spark: Identify your desires, values, and abilities
  • Extinguish: Bust myths and limiting beliefs
  • Fuel: Map passions into life/career goals
  • Ignite: Design step-by-step “small wins” plan
  • Burn Bright: Build rituals, boundaries, and networks
  • Sustain: Long-term vision and community connection

Includes:

  • Pre-call questionnaire so I can prepare for your unique challenges and goals
  • Personalized Fire Formula Roadmap (PDF summary from me)
  • Includes action steps between sessions
  • Email support in between for accountability
  • Session recordings/transcripts
  • Curated reading/resources list

Bespoke Coaching

If these offerings don’t quite meet your needs, I’m glad to develop a tailored coaching or consulting plan that provides the level of support and structure you’re looking for.

Words of Impact

“Shannon Watts mentored me through building I Am a Voter and has become one of my closest friends. She’s the ultimate example that anyone can do anything that they believe in. ”

—MANDANA DAYANI, former Archewell president and co-founder of I Am a Voter

Words of Impact

“Shannon has been incredibly generous with her time in helping me achieve my goals. Her mentorship attracts like-minded, hard-working women like moths to a flame, and she has inspired me to be that kind of ‘yes, and…’ person to the other women in my life.”

—LAUREN HARPER, Jewelry Designer and Volunteer

Words of Impact

“We often don’t see this behind-the-scenes stuff Shannon does because she doesn’t brag about it; she just does it and leads by example. I appreciate that because her mentorship is authentic, not a personal branding strategy.”

—HANNAH GAY KEAO, City Councilwoman in Colorado

Words of Impact

“Despite her wide-reaching platform, her mentorship has always felt deeply personal and impactful. Now, as I continue forging my path forward, I trust Shannon to create a space where women don’t just survive—but thrive. I can’t wait to embark on this journey, develop new strategies, build momentum, and be part of such an inspiring program.”

—STEPHANIE KENNELLY, Cancer Survivor and Advocate for Other Survivors in Minnesota

Words of Impact

“I’m so thankful to have known Shannon in various partnerships—as a lawmaker and communications professor—and I’ve learned from her in every role.”

—LESLEY LOPEZ, Maryland State Delegate

Words of Impact

“In the dozen years that I’ve known her, I’ve learned that Shannon is as good a leader as she is a cheerleader. She’s always ready with advice and smart questions that can make anyone’s work better. I’ve learned so much from how she leads, and how she sets others up for success, too.”

—TAYLOR MAXWELL, Communications Strategist in North Carolina

Words of Impact

“Shannon’s generosity with her time, advice, and opportunities has opened up so many doors for me. I often hear her voice in my head as I’m navigating momentous decisions.”

—LIZ MINNELLA, Fundraiser in Illinois

Words of Impact

“Shannon asked me the hard questions and introduced me to women who helped me expand the business beyond my corner. Both from a tactical perspective and a confience one, Shannon has been a tremendous help to my growth as a leader and business owner.”

—SHANNA MOORE, Founder of The Gigis in San Jose, CA

Words of Impact

“In a world that can feel overwhelming, where it’s hard to know where to begin to make a change, Shannon has been a guiding light. Her mentorship has helped me shape my ‘why’—not just in what I fight for, but in how I show up. SHe’s taught me that doing good isn’t just about impact; it’s about finding the work that fuels you.”

—CAROLINE POMPIZZI, Tech Strategist and March for Our Lies Board Member in Illinois

Words of Impact

“Shannon’s mentorship has been nothing short of transformative. Her guidance has been critical in helping me navigate my future and in charting a path that feels authentic to me.”

—SARAH REICH, Brand Builder in Los Angeles

Words of Impact

“Right from the start of Moms Demand Action, Shannon set the expectation that as a woman, it’s on all of us to bring other women up alongside us. That’s not only mentorship, that’s true leadership.”

—DARA SICHERMAN, Mom and Volunteer in New York

Words of Impact

“Shannon encouraged me to take on a larger role at Moms Demand Action. Now, I work with survivors in a new and crucial role. I’m forever grateful for her guidance.”

—STEPHANIE STONE, Gun Violence Survivor and Advocate in Georgia

Words of Impact

“I value Shannon’s no-nonsense, yet warm approach to celebrating every accomplishment, big and small, while providing a clear perspective. I’m proud to have her in my corner.”

—SOPHIE YAN, Social Impact Strategist

Words of Impact

“Shannon Watts was an absolute standout at our event in every way. Her presence, storytelling, and clarity of message were unforgettable. She held a room full of high-level women entrepreneurs in rapt attention by connecting activism, leadership, and courage in a way that felt deeply personal and also universally inspiring. Shannon doesn’t just speak about change, but really embodies it and every woman left the experience with Shannon feeling both moved and mobilized. I can’t recommend her enough!”

—LACEY SITES, Founder, A Lit Up Life

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Fired Up by Shannon Watts

A NYT and USA Today Bestseller!

For women ready to stop living on autopilot and playing it small, Fired Up invites you to shatter your self imposed limitations and unleash your potential so you can finally start living the life you deserve.

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