Shannon Watts is a New York Times bestselling author, movement-builder, women’s empowerment expert, and midlife catalyst who helps organizations and audiences create community, step off the sidelines and into their lives, and tap into their passions—personal, political, or professional.
How to Live on FireThe Radical Act of Following Your PassionsHow to Build Your “Bonfire”The Power of Collective ConnectionRX: Controlled BurnThis Ancient Ritual is Ultimate Self Care
DOWNLOAD ONE SHEETIt’s Not Too Late and You’re Not Too OldThe Fertile Ground of MidlifeDiscovering Your Dormant DesiresBreathing Oxygen into Old FlamesThe Empty Nest is an Invitation for ReinventionTurning Transition into Transformation
DOWNLOAD ONE SHEETThe Fire FormulaUnlocking Employee PassionLighting Up is the New LeaningIn How Passion and Joy Drive Success“The Heatwave”Women in Midlife Bring Passion, Energy and Momentum into Leadership and C-Suite Roles
DOWNLOAD ONE SHEETCreated and built Moms Demand Action, the nation’s largest grassroots gun violence prevention group, now with chapters in all 50 states and over 11 million supporters (twice the size of the NRA).
Founder of Firestarter University (a women’s empowerment program) and Bonfire communities (local gatherings fostering political, professional, and personal power).
Named one of TIME’s 100 Most Influential People, a Forbes 50 Over 50 Changemaker, a Glamour Woman of the Year, a WORTH Worth 100 honoree, and a 2025 Parents Next Gen Award winner.
Fired Up (2025) a New York Times and USA TODAY bestseller; Fight Like a Mother (2019)
Provides one-on-one tailored coaching to women leaders, C-Suite executives, organizers, and any woman interested in pursuing her political, professional, or personal passions.
Led Moms Demand action volunteers to pass 500+ gun safety laws, block the gun lobby’s agenda in statehouses 90% of the time and helped elect thousands of gun sense candidates.
Active board member of Emerge America (recruiting and training women to run for office) and Persist (a network for politically engaged women protecting democracy).
Former public relations and communications VP at Fortune 100 companies and global firms.
Leverages lived experience as both a parent and organizer to inspire women to take bold, collective action.
For women ready to stop living on autopilot and playing it small, Fired Up invites you to shatter your self imposed limitations and unleash your potential so you can finally start living the life you deserve.
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